"I Wasn’t Lazy. My Planner Was."
If you’ve ever felt like you’re “bad at planning,” you’re probably not. You might just be using tools that were never designed for you.
INSTRUCTIONS
HOW TO INSERT NOTEBOOKS INTO A REFILLABLE FOLIO
Received your new notebook cover and unsure where to start? Let us help.
INSTRUCTIONS
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How To: Rituals Friend
This is your space to build rituals you actually enjoy, whether you're tracking habits, practicing mindfulness, or reflecting on your wellbeing. Inside you will find a mix of layouts designed...
The Architecture of Imagination: Why This Launch Became Our Biggest Ever
Read the exclusive interview on how this launch affirmed the brand's mission to champion formative joy.
The Inspiration behind Imagination Land
Not just a notebook, but a love letter to one of our littlest dreamers.
The GIFT GOOD Quiz: Hobbies Edition
Trying to figure how to match someone’s interests to the perfect gifts? Using what is clearly an extremely accurate and scientific formula, this quiz will get the answers for you....
The GIFT GOOD Quiz: Planner Edition
Trying to suss out the perfect gifts these holidays? We’ve got you. Try out our GIFT GOOD quiz! What is clearly an extremely accurate and scientific formula will have you...
Genius or Genuine Nonsense?: The 2025 Holiday Campaign is here
Friend Notebooks have rolled out their 2025 Holiday Store Campaign and are yet again dividing the internet while simultaneously driving global obsession through their off-center, unfiltered marketing strategy.
Friend Notebooks Turns 4: The Unconventional Road to 1 Million Notebooks
What happens when you quit your job and design the mindful tools you needed most? For Friend Notebooks founder Alanah Purtell, it meant building a global empire. This feature explores...
Made For Ritual
How do you function when your brain loves routine but also really f**king loathes it?
Friend Notebooks founder Lana carries eight notebooks in a pen-scarred folio and runs her team from a high-top bench with two coffees and music blasting. So how did she end...
Your Week Has a Rhythm. This Notebook Helps You Hear It.
Your planner shouldn't start with your to-do list. Weekly Rituals uses a three-part framework — external environment, internal psyche, and physical nourishment — to help you check in with the...
Meet Luna Tea: Queen of Ritual
How an archaeologist turned tea witch became the most natural collaboration we've ever said yes to
How to use the Weekly Rituals notebook
A short guide to approaching your week with intention rather than urgency. No rules. No pressure. Just three steps to getting started.
Main Character Energy
Character Toolkit: The Craftsman
Our suggested notebooks if your 2026 is for crafting an enduring body of work.
Character Toolkit: The Magician
Our suggested notebooks if your 2026 is channeling those fast brain sparks into magic at your fingertips.
Character Toolkit: The Mystic
Our suggested notebooks if your 2026 is about soul-seeking and alignment.
Character Toolkit: The Adventurer
Our suggested notebooks if this next chapter of your story will feature you wild at heart and perpetually lost.
