Friendland is our sweetest Black Friday sale season yet. 30% off sitewide, a new treat to unwrap every single day of November, and a  global boardgame were you guess the Friend notebook hiding inside each sweet. Each time you play, you're boosting your chanding of winning a very, very big prize. 

Friendland opens 6:00pm Nov 10 until 6pm Nov 30 (AEST/BRIS).

Customers who sign up for early access will receive a window of time to shop the sale prior to opening the doors to the public. This access will arrive direct to their inbox. 

• Everything in the entire store will be marked down by 30%. No code needed, the discount will be automatically applied.
• Every day a new promotion will run for something special. Sometimes you'll unwrap sweet treats like limited edition journalling stickers, other days you ight find something even BIGGER from our amazing brand partners. You might even discover a few free shipping bonuses scattered throughout the month. 
  The daily treats are only valid the day of promotion and cannot be redeemed at a later date. The treat changes daily - so it's worth checking back for new surprises. 
• The competition will also be running throughout the Friendland sale period. Participation in the game doe snot require any purchase and it is free to enter. Every time you guess correctly you'll increase your chances of winning a dream hobby kit valued up to $10,000 AUD. 

The wait list is first in line for opening day. Anyone who joined the list will receive an email for early access hours before the public. Inside that email they will also find an extra little TREAT they can enjoy on opening day. Join the list, and we will reveal more as the doors get closer to opening.

We ship to most countries. Wherever you are, you can join the list and shop the sale.